Who Is Made By Pony?
Who’s Pony?
Experiential marketing in this first quarter of the 21st Century is difficult to define. Understanding consumer trends can be especially challenging for established brands trying to keep up with agile startups.
But in seeking to define effective, modern marketing, do marketers unintentionally find themselves behind the curve? Made By Pony is less concerned with definitions and more interested with results.
Making an accelerated rise in the NYC marketing scene, Made By Pony leaves the textbook at home and studies the mindset of consumers instead. Their customer-centric approach has helped them elevate marketing strategy and implementation for retail businesses like Hyatt, Nike, Air France, and more.
Consumers don't want brands continually soliciting at their digital (or physical) doorstep, and yet they still want to be courted.
Most of all, consumers want their favorite brands always at their fingertips. Today's buying and selling has evolved into a more omnichannel and user experience industry. Whether in-person, on a laptop, or in the palm of their hand, consumers desire brand accessibility and adventure.
Made By Pony: Branding
Made By Pony's deliverables prioritize strategy. Positioning not only distinguishes one retail brand from another, but it can also influence consumer outlook and desires.
When Rapha, a London-based cycling apparel company, wanted to offer its customers a more experiential marketing alternative, Made By Pony helped it launch Rapha Travel. The Made By Pony team poured over local route research, uncovered local legends, and identified bike stops that included top-rated overlooks, dining, and retail.
By the end of the campaign, Made By Pony had designed Rapha Travel's trip descriptions, website content, and print copy. The Rapha-Made By Pony partnership continues to raise brand awareness and delight cyclists across Europe and North America.
Made By Pony: Content
Whether written, visual, or video, compelling brand messaging can endear millions of consumers to a retail business. Made By Pony's core competency is elevating brand sentiment.
In revamping the visual style of Nike's Jordan Brand product line, Made By Pony helped Nike Jordan disrupt the retail space of social media entirely. Nike Jordan's Instagram account alone jumped from 1 million to 14 million followers in less than three years.
Made By Pony: Marketing
After defining brand positioning and messaging, the next step is to promote the brand. Made By Pony pursues cutting edge analytics data to help clients achieve maximum ROI with digital ads, search engine optimization, and social media engagement.
When Perry Jewelry wanted to increase email subscriptions, Made By Pony's efforts boosted signups by over 20% plus a 43% increase in overall web traffic.
When Dirty Hands Jewelry - a vendor serving a niche market - wanted to use digital marketing to improve sales, Made By Pony helped them achieve revenue growth in search engine and social media advertising. Not only did Dirty Hands Jewelry reach a higher conversion rate, but they also increased their online sales overall by 34%.
The Made By Pony team is notably versatile. Their secret is understanding the customer and delivering the kind of buying experience that turns the heads and impact the lives of consumers.